Effortless Instagram Automation
for Content Creators
WilloSend sends the DM the second someone comments your keyword — your link, your code, your info, whatever they asked for. No typing the same reply 200 times.
Your comments are full of buyers.
Let's go get them.
You post a reel. It does well. The comments start rolling in: "LINK please!" "How do I sign up?" "Where do I buy this?"
And then... life happens. By the time you open your DMs, it's been six hours. That excited person who wanted to buy from you has moved on.
You didn't start creating content so you could manually reply to every comment.
Set up in minutes.
Connect your Instagram
Link your account in under a minute. No code, no tech setup.
Pick your keyword
Choose a word — like LINK or YES — that triggers the automation.
Write your DM (once)
Your link, your discount code, your restock alert, your info. Set it once, it sends itself forever.
Post and relax
Someone comments your keyword. WilloSend sends your DM automatically — usually within seconds.
Everything you need in one place.
Most creators finish setup faster than it takes to write a caption.
24/7 Automation
Never miss a sale because you didn't see a comment in time. Keyword triggers work even while you sleep.
Multiple Triggers
Send the right message to the right person. Set up different keywords for different posts.
Automatic Follow-ups
Add a follow-up message a day or two later for people who didn't click your link the first time.
Clear Analytics
See exactly which posts turn comments into DMs, and how many people actually clicked your link.
Official Meta API
100% compliant with Meta's Business API. No bots, no scraping, no risk of account restrictions.
Predictable Pricing
No per-contact fees. Simple flat pricing whether you have 100 or 100,000 followers.
Built for the way you create.
One platform. Endless ways to turn comments into leads.
Drops & Restocks
Comment "RESTOCK" and get the link before it's gone. No more "sold out by the time I saw the comment."
Discount Codes
Stop typing your code in 200 replies. One comment, one instant DM, code delivered.
Guides, Plans & Freebies
PDF, template, program — deliver it the second someone comments for it, day or night.
Collabs & Partnerships
Brand comments go straight to your inbox instead of buried under 400 others.
Simple pricing.
No contact limits.
Lifetime Deal Available!
For $99 you get: Pro plan benefits every month for lifetime, pay once use forever.
Starter
Get started with automated DMs for your account.
Start 7-day free trial- ✓ 1 Instagram Account
- ✓ 1,000 DMs/month
- ✓ Comment to DM Automation
- ✓ Unlimited Automations
- ✓ Unlimited Keywords
- ✓ Analytics
- - Priority Support
- - Team Access
Pro
Scale your engagement. No surprises as you grow.
Start 7-day free trial- ✓ 1 Instagram Account
- ✓ 5,000 DMs/month
- ✓ Comment to DM Automation
- ✓ Unlimited Automations
- ✓ Unlimited Keywords
- ✓ Analytics
- ✓ Priority Support
- - Team Access
Growth
For agencies and high volume creators.
Start 7-day free trial- ✓ 3 Instagram Accounts
- ✓ 15,000 DMs/month
- ✓ Comment to DM Automation
- ✓ Unlimited Automations
- ✓ Unlimited Keywords
- ✓ Analytics
- ✓ Priority Support
- ✓ Team Access
Still wondering?
See what your favorite AI says about WilloSend, then make an informed decision.
Questions we hear often.
WilloSend is an Instagram DM automation tool designed specifically for creators. It automatically replies to comments on your posts and Reels with a direct message, helping you deliver links, capture leads, and grow your audience without manual work.
Near-instant. When someone leaves a comment that matches your trigger, the DM is sent within a few seconds — fast enough that it feels like a real-time response.
Yes, you need either an Instagram Business or Creator account. Personal accounts don't have access to Meta's messaging API. Switching is free and takes about two minutes inside the Instagram app.
Nothing changes on your bill. We don't charge per contact, and we allow free overages so you don't sacrifice your viral reach. We simply ask you to upgrade if you continually exceed your monthly DM limit.
Other tools charge per contact, so your bill grows as your audience grows. WilloSend starts at just $9/mo regardless of follower count. We're also purpose-built for Instagram — simpler, faster to set up, and built around how you actually post — Reels, comments, keywords — not marketing funnels.
Instagram is our core focus right now. Facebook Messenger support is on the roadmap.
WilloSend uses Meta's official Business API exclusively — the same infrastructure Instagram recommends for automation. There are no bots, no scraping, and no third-party hacks. Your account is fully protected.
Your next Reel is already doing the work. Let it finish the job.
You're already getting the comments. The only thing missing is what happens after. Turn every comment into a DM — automatically.
Turn on automatic DMs — free for 7 days