Instagram DM Automation for Real Estate [![WilloSend Logo](/willosend-logo.svg)](/) [Features](/#features) [How it works](/#how-it-works) [Pricing](/#pricing) [FAQs](/#faq) [Login](https://app.willosend.com/login) [Start free now](https://app.willosend.com/signup) For Real Estate Agents # Instagram DM Automation for Real Estate Agents Post a reel of your new listing. Tell followers to comment "DETAILS". WilloSend instantly DMs them the listing link, pricing, and your direct contact info. [Start your free 7-day trial](/pricing) You post a stunning property walkthrough Reel. 300 people comment "price?" and "address?" — you can't manually reply to all of them while hosting open houses. WilloSend instantly DMs every single person the full listing link, photos, and your booking calendar. You capture every lead. They get instant answers. ## How WilloSend Works for Real Estate 1. 1 ### Post your Reel or Story Add a call-to-action telling followers to comment a trigger word (e.g., "DETAILS", "TOUR", "GUIDE"). 2. 2 ### WilloSend detects the comment The moment someone comments your keyword, WilloSend fires through the official Meta API. No bots, no password sharing. 3. 3 ### They receive your DM instantly The full listing link, pricing, photos, and booking calendar arrive in seconds, while interest is still at peak. 4. 4 ### Optional: follow-gate Require them to follow your account before receiving the link. Every like, comment, and share tells Instagram's algorithm your content deserves more reach and a follow-gate turns that moment into growth too. The person following isn't a random follow; they followed because they wanted your property details or booking calendar. That means they're already interested in what you post, so they're far more likely to engage with your future content instead of just inflating your follower count. 5. 5 ### Optional: follow-up DM 24 hours later, send a second message automatically. WilloSend is one of the only tools that does this. ## Real Estate-Specific Use Cases - **"DETAILS" trigger** — Property walkthrough Reel → comment "DETAILS" → auto-DM sends full listing URL, price, MLS link - **"TOUR" trigger** — "Want to see this in person? Comment TOUR" → auto-DM sends Calendly booking link for private showing - **"SELL" trigger** — "Thinking of listing? Comment SELL" → auto-DM sends free automated home valuation report ## WilloSend vs ManyChat for Real Estate Feature WilloSend ManyChat Pricing ✓ $9/mo flat ✗ Scales per contact (grows as you do) Follow-up DMs ✓ Built in ✗ Requires upgrade Viral post protection ✓ Yes ✗ No Follow-gate ✓ Yes ✗ Limited Setup time Under 5 minutes 30–60 minutes ## Pricing ### Basic $9/mo - 1,000 DMs/mo - 1 automation Most Popular ### Pro $19/mo - 5,000 DMs/mo - Unlimited automations - Follow-ups - Follow-gate ### Lifetime $99 one-time - Limited period offer All plans include a 7-day free trial. Uses Meta's official Instagram API Flat-rate pricing — no per-contact fees 1,000 DMs/mo (Basic) · 5,000 DMs/mo (Pro) ## Frequently Asked Questions Can I send full listing details via DM? Yes — paste your MLS link, property website, or any URL into WilloSend and it delivers it instantly when someone comments your keyword. Can I use this for buyer consultations? Yes — use a 'TOUR' keyword to send your Calendly booking link for private showings. Pro plan adds follow-gate to qualify leads. What if a property Reel goes viral? WilloSend's overage protection queues DMs safely within Meta's rate limits. No accounts flagged, no missed showings. Do I need a Business Instagram account? Yes — Instagram's API requires a Business or Creator account. Switching is free and takes 2 minutes. What's the difference between Basic and Pro? Basic ($9/mo) covers 1,000 DMs/mo. Pro ($19/mo) adds 5,000 DMs, follow-up DMs, follow-gate, and email capture. Does the follow-gate actually help my account? Yes. Every like, comment, and share tells Instagram's algorithm your content deserves more reach and a follow-gate turns that moment into growth too. The person following isn't a random follow; they followed because they wanted your property details or booking calendar. That means they're already interested in what you post, so they're far more likely to engage with your future content instead of just inflating your follower count. ## Ready to automate your DMs? Let WilloSend automate replies and DMs to every comment while you focus on creating content. [Start your free 7-day trial](/pricing) No long-term contract. Cancel anytime. WilloSend [![WilloSend Logo](/willosend-logo.svg)](/) Turn every comment into a lead. Instantly. [](https://www.instagram.com/willo.send/)[](https://www.threads.com/@willo.send)[](https://www.facebook.com/willosend/)[](https://youtu.be/eavR00Ow3wA)[](https://willosend.beehiiv.com/) Powered by Official Meta API ### Product - [About](/about) - [Features](/features) - [Pricing](/pricing) - [How It Works](/how-it-works) - [Comment to DM](/features/comment-to-dm) - [Auto Replies](/features/instagram-auto-replies) - [Keyword Automation](/features/keyword-automation) - [Lead Magnet Delivery](/features/lead-magnet-delivery) - [Instagram Auto DM](/instagram-auto-dm) - [Free Auto DM](/auto-dm-instagram-free) - [Free Instagram Automation](/free-instagram-automation) - [Best DM Tools](/best-instagram-dm-tools) - [Chatbot Comparison](/instagram-chatbot-comparison) - [Blog](/blog) - [Free Tools](/free-tools) - [Developer Docs](https://willosend.mintlify.app/) ### Use Cases - [Grow Email List](/use-case/grow-email-list) - [Deliver Lead Magnets](/use-case/deliver-lead-magnets) - [Sell Digital Products](/use-case/sell-digital-products) - [Book Coaching Calls](/use-case/book-coaching-calls) - [E-Commerce](/use-case/ecommerce) - [Story Reply Automation](/use-case/story-reply-automation) - [Reels Automation](/use-case/reels-automation) - [Follow to DM](/use-case/follow-to-dm) ### By Industry - [Creators](/for/creators) - [Coaches](/for/coaches) - [E-Commerce Brands](/for/ecommerce-brands) - [Agencies](/for/agencies) - [Real Estate](/for/real-estate) - [Restaurants](/for/restaurants) - [Fitness Creators](/for/fitness-creators) - [Amazon Influencers](/for/amazon-influencers) - [Mavely Creators](/for/mavely-creators) - [Newsletter Writers](/for/newsletter-writers) - [Content Creators](/for/content-creators) - [UGC Creators](/for/ugc-creators) - [Course Creators](/for/course-creators) - [Affiliates](/for/affiliate-creators) ### Compare - [ManyChat Alternative](/manychat-alternative) - [ManyChat Competitors](/manychat-competitors) - [ManyChat Pricing](/manychat-pricing) - [ManyChat Free Alternative](/manychat-free-alternative) - [CreatorFlow Alternative](/creatorflow-alternative) - [Flat Rate vs Per-Contact](/flat-rate-vs-per-contact) - [vs ManyChat](/vs/manychat) - [vs CreatorFlow](/vs/creatorflow) - [vs LinkDM](/vs/linkdm) - [vs ReplyRush](/vs/replyrush) - [vs Chatfuel](/vs/chatfuel) - [vs MobileMonkey](/vs/mobilemonkey) - [vs IGdm](/vs/igdm) ### Guides - [What is a DM?](/blog/what-is-instagram-direct-message) - [Instagram Safety Guide](/blog/instagram-safety-guide-2026) - [Auto Reply Setup](/blog/instagram-auto-reply-setup) - [ManyChat Alternatives](/blog/manychat-alternatives-instagram) - [Auto DM for Influencers](/blog/auto-dm-tool-for-influencers) - [Instagram Audit Tool](/free-tools/instagram-audit) © 2026 WilloSend. 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