Instagram DM Automation for Real Estate Agents
Post a reel of your new listing. Tell followers to comment "DETAILS". WilloSend instantly DMs them the listing link, pricing, and your direct contact info.
Start your free 7-day trialYou post a stunning property walkthrough Reel. 300 people comment "price?" and "address?" — you can't manually reply to all of them while hosting open houses. WilloSend instantly DMs every single person the full listing link, photos, and your booking calendar. You capture every lead. They get instant answers.
How WilloSend Works for Real Estate
- 1
Post your Reel or Story
Add a call-to-action telling followers to comment a trigger word (e.g., "DETAILS", "TOUR", "GUIDE").
- 2
WilloSend detects the comment
The moment someone comments your keyword, WilloSend fires through the official Meta API. No bots, no password sharing.
- 3
They receive your DM instantly
The full listing link, pricing, photos, and booking calendar arrive in seconds, while interest is still at peak.
- 4
Optional: follow-gate
Require them to follow your account before receiving the link. Every like, comment, and share tells Instagram's algorithm your content deserves more reach and a follow-gate turns that moment into growth too. The person following isn't a random follow; they followed because they wanted your property details or booking calendar. That means they're already interested in what you post, so they're far more likely to engage with your future content instead of just inflating your follower count.
- 5
Optional: follow-up DM
24 hours later, send a second message automatically. WilloSend is one of the only tools that does this.
Real Estate-Specific Use Cases
- "DETAILS" trigger — Property walkthrough Reel → comment "DETAILS" → auto-DM sends full listing URL, price, MLS link
- "TOUR" trigger — "Want to see this in person? Comment TOUR" → auto-DM sends Calendly booking link for private showing
- "SELL" trigger — "Thinking of listing? Comment SELL" → auto-DM sends free automated home valuation report
WilloSend vs ManyChat for Real Estate
| Feature | WilloSend | ManyChat |
|---|---|---|
| Pricing | ✓ $9/mo flat | ✗ Scales per contact (grows as you do) |
| Follow-up DMs | ✓ Built in | ✗ Requires upgrade |
| Viral post protection | ✓ Yes | ✗ No |
| Follow-gate | ✓ Yes | ✗ Limited |
| Setup time | Under 5 minutes | 30–60 minutes |
Pricing
Basic
- 1,000 DMs/mo
- 1 automation
Pro
- 5,000 DMs/mo
- Unlimited automations
- Follow-ups
- Follow-gate
Lifetime
- Limited period offer
All plans include a 7-day free trial.
Frequently Asked Questions
- Can I send full listing details via DM?
- Yes — paste your MLS link, property website, or any URL into WilloSend and it delivers it instantly when someone comments your keyword.
- Can I use this for buyer consultations?
- Yes — use a 'TOUR' keyword to send your Calendly booking link for private showings. Pro plan adds follow-gate to qualify leads.
- What if a property Reel goes viral?
- WilloSend's overage protection queues DMs safely within Meta's rate limits. No accounts flagged, no missed showings.
- Do I need a Business Instagram account?
- Yes — Instagram's API requires a Business or Creator account. Switching is free and takes 2 minutes.
- What's the difference between Basic and Pro?
- Basic ($9/mo) covers 1,000 DMs/mo. Pro ($19/mo) adds 5,000 DMs, follow-up DMs, follow-gate, and email capture.
- Does the follow-gate actually help my account?
- Yes. Every like, comment, and share tells Instagram's algorithm your content deserves more reach and a follow-gate turns that moment into growth too. The person following isn't a random follow; they followed because they wanted your property details or booking calendar. That means they're already interested in what you post, so they're far more likely to engage with your future content instead of just inflating your follower count.
Ready to automate your DMs?
Let WilloSend automate replies and DMs to every comment while you focus on creating content.
Start your free 7-day trialNo long-term contract. Cancel anytime.