Instagram DM ROI Calculator | WilloSend [![WilloSend Logo](/willosend-logo.svg)](/) [Features](/#features) [How it works](/#how-it-works) [Pricing](/#pricing) [FAQs](/#faq) [Login](https://app.willosend.com/login) [Start free now](https://app.willosend.com/signup) # Instagram DM ROI Calculator | WilloSend Calculate the exact revenue and ROI you could generate by automating your Instagram DMs and turning comments into customers. Comments & DMs per Month How many comments asking for a link do you get? Conversion Rate (%) % Average Value per Customer ($) $ Automation Cost ($/mo) $ WilloSend starts at $9/mo. ### Your Estimated Results Monthly Revenue Generated $0 --- Net Profit $0 ROI 0% ## How to Calculate Your DM Automation ROI Calculating the return on investment for Instagram DM automation is straightforward. It reveals the hidden revenue you might be leaving on the table by replying manually (or not replying at all). ### The Formula We use a simple 3-step formula: 1. **Leads Generated:** Comments per Month × (Conversion Rate / 100) 2. **Generated Revenue:** Leads Generated × Lead Value 3. **ROI:** ((Generated Revenue - Automation Cost) / Automation Cost) × 100 ### Why Automation Pays Off When someone comments on your post, their interest is at its peak. If you wait hours to reply with a link, their interest drops significantly. Instant automated replies via tools like WilloSend ensure you capture the lead precisely when they are ready to act. ## Frequently Asked Questions What is a good conversion rate for Instagram DMs? A good conversion rate for automated Instagram DMs typically ranges from 5% to 15%, depending on your niche, the quality of your offer, and how warm your audience is. Highly engaged audiences can see conversion rates above 20%. How do I calculate the value of a lead? Your lead value is your average customer lifetime value (LTV) multiplied by your close rate. For example, if you sell a $500 course and 1 in 10 leads buy, your lead value is $50. Why should I automate my Instagram DMs? Automating your DMs allows you to reply to comments and messages instantly 24/7. This dramatically increases your conversion rates because leads are served while they are most interested, and saves you hours of manual work. ## More Free Tools [ ### Instagram Engagement Rate Calculator Check if your audience is active and ready to buy. ](/free-tools/instagram-engagement-rate-calculator)[ ### Instagram Money Calculator Estimate how much you can earn from your following. ](/free-tools/instagram-money-calculator) ## Turn Instagram Comments Into Customers _Automatically_ Stop manually replying to DMs. Use WilloSend to instantly send links, capture leads, and make sales while you sleep. [Start Free Now →](/pricing) WilloSend [![WilloSend Logo](/willosend-logo.svg)](/) Turn every comment into a lead. Instantly. 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