Earned Media Value (EMV) Calculator [![WilloSend Logo](/willosend-logo.svg)](/) [Features](/#features) [How it works](/#how-it-works) [Pricing](/#pricing) [FAQs](/#faq) [Login](https://app.willosend.com/login) [Start free now](https://app.willosend.com/signup) # Earned Media Value (EMV) Calculator Calculate the Earned Media Value of your Instagram posts to understand the equivalent advertising cost of your organic reach. Total Impressions Found in your post insights. Total Engagements (Optional) Estimated CPM ($) $ Average is $10 - $15. ### Earned Media Value $0 --- This is the equivalent cost to buy this reach via Instagram Ads. ## How EMV is Calculated We use the standard advertising formula to calculate the media value of your organic impressions: **EMV = (Impressions / 1000) × CPM** While some advanced models factor in Cost Per Engagement (CPE), using CPM provides the most universally understood metric for brands when comparing organic influencer marketing to paid social ads. ## Frequently Asked Questions What is Earned Media Value (EMV)? Earned Media Value (EMV) assigns a dollar value to the engagement and reach your content receives organically. It answers the question: 'How much would I have had to spend on ads to get this same level of exposure?' Why should influencers care about EMV? When pitching to brands, stating your EMV provides a tangible metric for the ROI you bring. If you charge $500 for a post, but generate $2,000 in EMV, the brand knows they are getting a great deal. What CPM should I use? A standard industry CPM (Cost Per 1,000 Impressions) on Instagram is around $10 to $15. If you are in a highly specialized or lucrative niche (like B2B SaaS or Finance), you can use a higher CPM ($20 - $30). ## More Free Tools [ ### Influencer Pricing Calculator Get specific pricing suggestions for posts, stories, and reels. ](/free-tools/influencer-pricing-calculator)[ ### Instagram Money Calculator Estimate your monthly earning potential. ](/free-tools/instagram-money-calculator) ## Turn Instagram Comments Into Customers _Automatically_ Stop manually replying to DMs. Use WilloSend to instantly send links, capture leads, and make sales while you sleep. [Start Free Now →](/pricing) WilloSend [![WilloSend Logo](/willosend-logo.svg)](/) Turn every comment into a lead. Instantly. 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