Influencer Pricing Calculator
Not sure what to charge for a brand deal? Use our pricing calculator to get suggested rates for posts, reels, and stories.
Pricing Your Influence Correctly
Underpricing is the most common mistake new creators make. When pitching to brands, you are not just charging for access to your audience; you are charging for:
- Production Costs: Your time, equipment, editing, and creative direction.
- Audience Trust: The relationship you've built with your followers over years.
- Usage Rights: The brand's ability to use your face and content in their own marketing.
Why Pitch Packages?
Pitching a single post is fine, but pitching a Package is how professional creators operate. A package consisting of a Reel for reach, a Post for permanence, and Stories for direct conversion (with links) provides the best ROI for the brand and a higher invoice for you.
Frequently Asked Questions
Yes! The rates generated here are baseline figures for creating and posting the content. If a brand wants to run ads with your content (whitelisting/usage rights) or wants you to be exclusive (not working with competitors for 3 months), you should add a 30% to 100%+ premium on top of these base rates.
Bundling multiple deliverables (e.g., 1 Post + 3 Stories + 1 Reel) provides value to the brand while securing a larger overall contract for you. We typically apply a 15% to 20% discount on package deals to incentivize brands to purchase more.
Always be prepared to negotiate. If a brand cannot meet your monetary rate, you can negotiate fewer deliverables, ask for high-value products in exchange to offset the cash difference, or shorten the exclusivity period.
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