UTM Link Builder & Generator [![WilloSend Logo](/willosend-logo.svg)](/) [Features](/#features) [How it works](/#how-it-works) [Pricing](/#pricing) [FAQs](/#faq) [Login](https://app.willosend.com/login) [Start free now](https://app.willosend.com/signup) # UTM Link Builder & Generator Create trackable URLs with UTM parameters to measure the success of your Instagram campaigns in Google Analytics. Website URL \* The full website URL (e.g. https://www.example.com) --- Campaign Source \* The referrer (e.g. google, newsletter, instagram) Campaign Medium \* Marketing medium (e.g. cpc, banner, social, email) Campaign Name Campaign Term Campaign Content ### Generated URL Copy URL ## How to Use UTMs on Instagram Using UTM tags is essential if you want to know which of your posts, stories, or DMs are actually driving sales and traffic. ### Best Practices - **Be Consistent:** Always use lowercase (e.g., use 'instagram' not 'Instagram'). Analytics tools are case-sensitive and will split them into two different sources. - **Use Dashes, Not Spaces:** If your campaign name is "Spring Sale", write it as `spring-sale` or `spring_sale`. - **DMs vs. Bio:** If you use WilloSend to send automated DMs, use `utm_medium=dm` and `utm_content=post_title`. For your main bio link, use `utm_medium=bio`. This lets you compare how effective your automated DMs are compared to your static bio link. ## Frequently Asked Questions What are UTM parameters? UTM (Urchin Tracking Module) parameters are short text codes added to URLs that help you track the performance of campaigns in analytics tools like Google Analytics. They tell you exactly where your traffic is coming from. Why do I need to use UTMs on Instagram? Instagram traffic often shows up as 'Direct' in Google Analytics if you don't use UTMs. By using UTMs in your 'Link in Bio' or in DMs sent via WilloSend, you can track exactly how many sales or signups came from a specific post or automated DM campaign. Do UTM links affect SEO? No. Search engines know to ignore UTM parameters. However, you should ensure your website has canonical tags set up properly so duplicate content isn't indexed. ## More Free Tools [ ### Chat Link Generator Create an ig.me link to let customers instantly DM you. ](/free-tools/chat-link-generator)[ ### Hashtag Generator Get 30 optimized hashtags for your next campaign. ](/free-tools/hashtag-generator) ## Turn Instagram Comments Into Customers _Automatically_ Stop manually replying to DMs. Use WilloSend to instantly send links, capture leads, and make sales while you sleep. [Start Free Now →](/pricing) WilloSend [![WilloSend Logo](/willosend-logo.svg)](/) Turn every comment into a lead. Instantly. [](https://www.instagram.com/willo.send/)[](https://www.threads.com/@willo.send)[](https://www.facebook.com/willosend/)[](https://youtu.be/eavR00Ow3wA)[](https://willosend.beehiiv.com/) Powered by Official Meta API ### Product - [About](/about) - [Features](/features) - [Pricing](/pricing) - [How It Works](/how-it-works) - [Comment to DM](/features/comment-to-dm) - [Auto Replies](/features/instagram-auto-replies) - [Keyword Automation](/features/keyword-automation) - [Lead Magnet Delivery](/features/lead-magnet-delivery) - [Instagram Auto DM](/instagram-auto-dm) - [Free Auto DM](/auto-dm-instagram-free) - [Free Instagram Automation](/free-instagram-automation) - [Best DM Tools](/best-instagram-dm-tools) - [Chatbot Comparison](/instagram-chatbot-comparison) - [Blog](/blog) - [Free Tools](/free-tools) - [Developer Docs](https://willosend.mintlify.app/) ### Use Cases - [Grow Email List](/use-case/grow-email-list) - [Deliver Lead Magnets](/use-case/deliver-lead-magnets) - [Sell Digital Products](/use-case/sell-digital-products) - [Book Coaching Calls](/use-case/book-coaching-calls) - [E-Commerce](/use-case/ecommerce) - [Story Reply Automation](/use-case/story-reply-automation) - [Reels Automation](/use-case/reels-automation) - [Follow to DM](/use-case/follow-to-dm) ### By Industry - [Creators](/for/creators) - [Coaches](/for/coaches) - [E-Commerce Brands](/for/ecommerce-brands) - [Agencies](/for/agencies) - [Real Estate](/for/real-estate) - [Restaurants](/for/restaurants) - [Fitness Creators](/for/fitness-creators) - [Amazon Influencers](/for/amazon-influencers) - [Mavely Creators](/for/mavely-creators) - [Newsletter Writers](/for/newsletter-writers) - [Content Creators](/for/content-creators) - [UGC Creators](/for/ugc-creators) - [Course Creators](/for/course-creators) - [Affiliates](/for/affiliate-creators) ### Compare - [ManyChat Alternative](/manychat-alternative) - [ManyChat Competitors](/manychat-competitors) - [ManyChat Pricing](/manychat-pricing) - [ManyChat Free Alternative](/manychat-free-alternative) - [CreatorFlow Alternative](/creatorflow-alternative) - [Flat Rate vs Per-Contact](/flat-rate-vs-per-contact) - [vs ManyChat](/vs/manychat) - [vs CreatorFlow](/vs/creatorflow) - [vs LinkDM](/vs/linkdm) - [vs ReplyRush](/vs/replyrush) - [vs Chatfuel](/vs/chatfuel) - [vs MobileMonkey](/vs/mobilemonkey) - [vs IGdm](/vs/igdm) ### Guides - [What is a DM?](/blog/what-is-instagram-direct-message) - [Instagram Safety Guide](/blog/instagram-safety-guide-2026) - [Auto Reply Setup](/blog/instagram-auto-reply-setup) - [ManyChat Alternatives](/blog/manychat-alternatives-instagram) - [Auto DM for Influencers](/blog/auto-dm-tool-for-influencers) - [Instagram Audit Tool](/free-tools/instagram-audit) © 2026 WilloSend. 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