UTM Link Builder & Generator
Create trackable URLs with UTM parameters to measure the success of your Instagram campaigns in Google Analytics.
Generated URL
How to Use UTMs on Instagram
Using UTM tags is essential if you want to know which of your posts, stories, or DMs are actually driving sales and traffic.
Best Practices
- Be Consistent: Always use lowercase (e.g., use 'instagram' not 'Instagram'). Analytics tools are case-sensitive and will split them into two different sources.
- Use Dashes, Not Spaces: If your campaign name is "Spring Sale", write it as
spring-saleorspring_sale. - DMs vs. Bio: If you use WilloSend to send automated DMs, use
utm_medium=dmandutm_content=post_title. For your main bio link, useutm_medium=bio. This lets you compare how effective your automated DMs are compared to your static bio link.
Frequently Asked Questions
UTM (Urchin Tracking Module) parameters are short text codes added to URLs that help you track the performance of campaigns in analytics tools like Google Analytics. They tell you exactly where your traffic is coming from.
Instagram traffic often shows up as 'Direct' in Google Analytics if you don't use UTMs. By using UTMs in your 'Link in Bio' or in DMs sent via WilloSend, you can track exactly how many sales or signups came from a specific post or automated DM campaign.
No. Search engines know to ignore UTM parameters. However, you should ensure your website has canonical tags set up properly so duplicate content isn't indexed.
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