Pricing | Instagram DM Automation [![WilloSend Logo](/willosend-logo.svg)](/) [Features](/#features) [How it works](/#how-it-works) [Pricing](/#pricing) [FAQs](/#faq) [Login](https://app.willosend.com/login) [Start free now](https://app.willosend.com/signup) # Simple pricing. No _contact_ limits. Monthly Annual 2 Months Free #### ![Fire icon](https://www.emoji.family/api/emojis/🔥/fluent/svg) Lifetime Deal Available! For $99 you get Pro plan benefits every month for lifetime, pay once use forever. Purchase after signup. ### Starter $9/mo Get started with automated DMs for your account. [Start 7-day free trial](https://app.willosend.com/signup) - ✓ 1 Instagram Account - ✓ 1,000 DMs/month - ✓ Comment to DM Automation - ✓ Unlimited Automations - ✓ Unlimited Keywords - ✓ Analytics - \- Priority Support - \- Team Access Most Popular ### Pro $19/mo Scale your engagement. No surprises as you grow. [Start 7-day free trial](https://app.willosend.com/signup) - ✓ 1 Instagram Account - ✓ 5,000 DMs/month - ✓ Comment to DM Automation - ✓ Unlimited Automations - ✓ Unlimited Keywords - ✓ Analytics - ✓ Priority Support - \- Team Access ### Growth $49/mo For agencies and high volume creators. [Start 7-day free trial](https://app.willosend.com/signup) - ✓ 3 Instagram Accounts - ✓ 15,000 DMs/month - ✓ Comment to DM Automation - ✓ Unlimited Automations - ✓ Unlimited Keywords - ✓ Analytics - ✓ Priority Support - ✓ Team Access ![Gift box icon](https://www.emoji.family/api/emojis/🎁/fluent/svg) **Viral Post Protection:** We include **1 free overage** per account. If an unexpected viral post causes you to surpass your monthly DM limit, you won't be penalized or cut off. FAQ ## Questions we hear often_._ 01 #### What is WilloSend? WilloSend is an Instagram DM automation tool designed specifically for creators. It automatically replies to comments on your posts and Reels with a direct message, helping you deliver links, capture leads, and grow your audience without manual work. 02 #### How fast are the automated DMs sent? Near-instant. When someone leaves a comment that matches your trigger, the DM is sent within a few seconds — fast enough that it feels like a real-time response. 03 #### Do I need an Instagram Business account? Yes, you need either an Instagram Business or Creator account. Personal accounts don't have access to Meta's messaging API. Switching is free and takes about two minutes inside the Instagram app. 04 #### What happens if one of my posts goes viral? Nothing changes on your bill. We don't charge per contact, and we allow free overages so you don't sacrifice your viral reach. We simply ask you to upgrade if you continually exceed your monthly DM limit. 05 #### How is WilloSend different from other tools? Other tools charge per contact, so your bill grows as your audience grows. WilloSend starts at just $9/mo regardless of follower count. We're also purpose-built for Instagram — simpler, faster to set up, and focused on the flows that actually convert. 06 #### Can I automate Facebook Messenger too? Instagram is our core focus right now. Facebook Messenger support is on the roadmap. 07 #### Is WilloSend safe to use? WilloSend uses Meta's official Business API exclusively — the same infrastructure Instagram recommends for automation. There are no bots, no scraping, and no third-party hacks. Your account is fully protected. WilloSend [![WilloSend Logo](/willosend-logo.svg)](/) Turn every comment into a lead. Instantly. [](https://www.instagram.com/willo.send/)[](https://www.threads.com/@willo.send)[](https://www.facebook.com/willosend/)[](https://youtu.be/eavR00Ow3wA)[](https://willosend.beehiiv.com/) Powered by Official Meta API ### Product - [About](/about) - [Features](/features) - [Pricing](/pricing) - [How It Works](/how-it-works) - [Comment to DM](/features/comment-to-dm) - [Auto Replies](/features/instagram-auto-replies) - [Keyword Automation](/features/keyword-automation) - [Lead Magnet Delivery](/features/lead-magnet-delivery) - [Instagram Auto DM](/instagram-auto-dm) - [Free Auto DM](/auto-dm-instagram-free) - [Free Instagram Automation](/free-instagram-automation) - [Best DM Tools](/best-instagram-dm-tools) - [Chatbot Comparison](/instagram-chatbot-comparison) - [Blog](/blog) - [Free Tools](/free-tools) - [Developer Docs](https://willosend.mintlify.app/) ### Use Cases - [Grow Email List](/use-case/grow-email-list) - [Deliver Lead Magnets](/use-case/deliver-lead-magnets) - [Sell Digital Products](/use-case/sell-digital-products) - [Book Coaching Calls](/use-case/book-coaching-calls) - [E-Commerce](/use-case/ecommerce) - [Story Reply Automation](/use-case/story-reply-automation) - [Reels Automation](/use-case/reels-automation) - [Follow to DM](/use-case/follow-to-dm) ### By Industry - [Creators](/for/creators) - [Coaches](/for/coaches) - [E-Commerce Brands](/for/ecommerce-brands) - [Agencies](/for/agencies) - [Real Estate](/for/real-estate) - [Restaurants](/for/restaurants) - [Fitness Creators](/for/fitness-creators) - [Amazon Influencers](/for/amazon-influencers) - [Mavely Creators](/for/mavely-creators) - [Newsletter Writers](/for/newsletter-writers) - [Content Creators](/for/content-creators) - [UGC Creators](/for/ugc-creators) - [Course Creators](/for/course-creators) - [Affiliates](/for/affiliate-creators) ### Compare - [ManyChat Alternative](/manychat-alternative) - [ManyChat Competitors](/manychat-competitors) - [ManyChat Pricing](/manychat-pricing) - [ManyChat Free Alternative](/manychat-free-alternative) - [CreatorFlow Alternative](/creatorflow-alternative) - [Flat Rate vs Per-Contact](/flat-rate-vs-per-contact) - [vs ManyChat](/vs/manychat) - [vs CreatorFlow](/vs/creatorflow) - [vs LinkDM](/vs/linkdm) - [vs ReplyRush](/vs/replyrush) - [vs Chatfuel](/vs/chatfuel) - [vs MobileMonkey](/vs/mobilemonkey) - [vs IGdm](/vs/igdm) ### Guides - [What is a DM?](/blog/what-is-instagram-direct-message) - [Instagram Safety Guide](/blog/instagram-safety-guide-2026) - [Auto Reply Setup](/blog/instagram-auto-reply-setup) - [ManyChat Alternatives](/blog/manychat-alternatives-instagram) - [Auto DM for Influencers](/blog/auto-dm-tool-for-influencers) - [Instagram Audit Tool](/free-tools/instagram-audit) © 2026 WilloSend. All rights reserved. [Privacy](/privacy-policy) [Terms](/terms-of-service) As seen on: [Index by DodoPayments](https://index.dodopayments.com/willosend) [DailyPings](https://dailypings.com/p/willosend) [Findly.tools](https://findly.tools/willosend?utm_source=willosend) [![WilloSend - Featured on Startup Fame](https://startupfa.me/badges/featured/light-small.webp)](https://startupfa.me/s/willosend?utm_source=willosend.com)[Wired Business](https://wired.business) [Twelve Tools](https://twelve.tools) [![Listed on Uno Directory](https://uno.directory/uno-directory.svg)](https://uno.directory)